taeyeonnaturerepublic

On August 29th, Nature Republic, a cosmetics brand which delivers beauty energy from uncontaminated nature, revealed that the company has signed a two-year contract with Girls’ Generation’s Taeyeon.

Nature Republic decided to use Taeyeon for her pure and lovely image to effectively deliver the brand’s “nature first” concept to the public. Nature Republic has expanded to twelve different countries and is expecting Taeyeon to have great synergy in bringing in positive results both within Korea and outside of Korea as she is a member of Girls’ Generation, the driving force behind Hallyu.

Nature Republic explained the reason for choosing the two models, saying, “We are using famous idol stars with clean images and various characteristics to increase the familiarity of our products both in and out of Korea, as well as to become a globally recognized brand.”

Source: jkn