Taeyeon recently filmed an adorable advertisement with her dog, Zero, showing her love for a brand she is now endorsing.



Clips were for the pet-friendly lifestyle brand LieVe, which creates products with both the owner and the pet in mind. They state that they are a household brand that treats pets like members of the family.


Taeyeon has been raising Zero since about 2017 and often has her dog in her pictures. She even has a separate Instagram just for Zero. She shared her love for Zero in a video on that Instagram.

My Zero came to me in the very difficult times I had in 2017. It was a time when I couldn’t even maintain my own body. However, Zero gifted me with the feeling of responsibility. Thanks to Zero, I could endure each and every day. At times, I think about what Zero wants or if he’s comfortable or not. I want Zero to be the happiest while living with me.

—Taeyeon

The brand hoped that Taeyeon and Zero’s special bond would showcase how important they feel pet-owner companionship is.