CJ Olive Young launched a new brand campaign to strengthen omni-channel competitiveness from August, and selected Girls' Generation's Taeyeon and SHINee's Key as campaign models.

In this campaign, under the concept of 'every routine in the world, a beauty mill', they plan to introduce various daily lives with Olive Young, both online and offline. This means that all routines related to health and beauty can be found online and offline at Olive Young.

As models, Taeyeon and Key, who have recently been attracting attention for their 'sister-in-law chemistry', were selected. She was selected as her model because her professional appearance as a singer and her trendy charm matched the image pursued by her brand.

From August 1st, Olive Young will release new advertisements on TV, online channels such as YouTube and SNS, and at bus stops, and launch the campaign in earnest. Also, for the month of August, you can see various advertisement contents, product promotions, and events that change every week at Olive Young stores and online malls.

Meanwhile, prior to the start of the campaign, an event to commemorate the selection of a new model will be held. From today (25th) to 27th, if you participate in the comment event on the official Instagram, a gift card will be presented through a lottery.