Taeyeon was selected as the ambassador for the beauty brand Sulwhasoo’s ‘New Concentrated Ginseng Renewing Cream’ campaign.

Taeyeon had her first meeting with Sulwhasoo through pictorials and interviews with fashion magazine 'Elle' under the concept of 'my first Sulwhasoo'.

Taeyeon expressed her anticipation for the Sulwhasoo campaign ambassador, saying that the image or direction Sulwhasoo wants to portray is similar to her values and thoughts. Through the pictorial, the freshness that I felt after experiencing Sulwhasoo for the first time, and the change in my skin that was filled with firmness, were expressed positively and sensibly. She melted the various changes she had experienced while experiencing her Sulwhasoo with her own bright and pleasant energy.


In an interview with Elle, Taeyeon shared her feelings about becoming a Sulwhasoo campaign ambassador, her skincare know-how to maintain a firm and clear skin texture, and her values for beauty. Taeyeon said, "I received a lot of feeling of elasticity and elasticity. It feels like a fresh cream was neatly applied."

Sulwhasoo and Taeyeon’s pictorial will be revealed through Elle magazine’s Sept issue and various contents such as Youtube & Naver Now.

Meanwhile, Sulwhasoo’s newly launched ‘New Concentrated Ginseng Renewing Cream’ has been upgraded from the existing Concentrated Ginseng Renewing Cream, which has been loved as the No. 1 luxury anti-aging cream for six consecutive years, to a more powerful anti-aging cream. It will be released on digital channels and Sulwhasoo stores in department stores nationwide on August 23.