Taeyeon has been known as a 'completed piece' that fits diverse roles such as artist, beauty icon, and fashion-trend leader, especially in Asia. Given her popularity as a beauty icon, she has endorsed various Korean beauty brands since 2008. Besides her appearances in commercials and advertisements with Girls' Generation and Girls' Generation-TTS members.


Check out the list below

1.     A-Solution (with Tiffany) (2008-2010)

2.     Nature Republic (2013-2016)

3.     B-Ing Collagen (2013-2014)

4.     Jeju Samdasoo (with Kyuhyun) (2016)

5.     Sword and Magic (2016)

6.     Banila Co (2016-2018)

7.     Paris Baguette (2017)

8.     Gelato Factory (2018)

9.     Déesse Color Contact Lenses (2018)

10.   Gelato Factory (2019)

11.    Hyundai Haesang Direct Car Insurance (2019)

12.    A'pieu Cosmetics (2020)

13.    All At Me Collagen (2021)

14.    LieVe Korea (2021)

15.   Youngman Pizza (2021)

16.   Sulwhasoo (2021)

17.   Olive Young (with SHINee's Key) (2021)

18.  Nerdy (2021)